2002 Campaign

Campaign Television Ads
Quicktime Media Format

click here to go to the Doctor TV ad

See the ad.
Doctor Segment

click here to go to the Father TV ad

See the ad.
Father Segment

click here to go to the Mother TV ad

See the ad.
Mother Segment


Click here to download the QuickTime player   Requires QuickTime 5 or higher

Campaign Print Ads – Download 4 different size PDFs to use in your local newspaper or organization newsletter.

Campaign Print Ad - 1/32 Ad Placement
1/32 Ad Placement

Campaign Print Ad - 1/16 Ad Placement
1/16 Ad Placement

Campaign Print Ad - 1/8 Ad Placement
1/8 Ad Placement

Campaign Print Ad - 1/4 Ad Placement
1/4 Ad Placement

2002 Maine Parents' Kit

Monitor Your Teen — effective parenting strategies to prevent underage drinking. View PDF (230K)
Talk With Your Teen — tips for listening and talking with your teen - and what to say. View PDF (222K)
Signs To Watch For — how to recognize the signs of teen drinking and substance abuse. View PDF (183K)
Self Assessment — what messages are you sending to your teenager about alcohol? View PDF (176K)
The Medical Impact — why delaying the use of alcohol improves your teen's well-being. View PDF (220K)
Maine Facts — what you should know about teen alcohol use in our state. View PDF (236K)
Maine Law — the facts about underage drinking laws in our state. View PDF (190K)
Community Involvement — how you can help fight underage drinking in Maine. View PDF (160K)
Maine Resources for Parents — where you can turn for additional assistance. View PDF (189K)
Entire Kit — download entire kit here. View PDF (417K)

Parent Kit 'Stuffers'

A 4" x 9" flyer advertising the Parent Kit for paychecks, shopping bags, anywhere there are parents to reach...

Results from follow-up survey, June 2003:

Benchmark Survey of Maine Parents: Alcohol Use Issues and Promotional Campaign Evaluation
Full Survey (PDF 346 kb) Executive Summary (PDF 173 kb)

Initial Survey, October 2002:

Parent Research 2002 Executive Summary (Strategic Marketing Services/Ethos Marketing)

Full Word | PDF Abridged Word | PDF


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*You will need the free Adobe Acrobat Reader to view PDF documents. These are available in printed format upon request at TSUP.DHHS@maine.gov